Our Story

Meaningful Jewelry that feels personal Hi, I’m Prince from Surat, India a city that’s known across the world for diamonds. Growing up here, diamonds were a part of daily life. My father has worked in the diamond industry for decades, and from him, I learned the value of honesty, detail, and long-term trust.But my own journey started a little differently. I was always drawn toward design. With my family's support and years of exposure to gemstones, I decided to create something of my own something personal, thoughtful, and rooted in both beauty and transparency.That’s how Cheriva Jewels was born in 2025.We specialize in both lab-grown diamonds and moissanite, offering jewelry that’s elegant, ethical, and truly one-of-a-kind. Whether it’s a gift, a milestone, or a memory you want to wear , we’re here to make it feel special.

our team

The Hearts Behind Cheriva Jewels
Prince Isamaliya
Founder & Creative Director
Herit Chayani
Marketing Visionary
Avani Shah
Lead Model
Kush Lapani
Photographer
Somil Keda
Sales & Client Relations